![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/f6724d1eeada2b009ba3dfb9_rw_1920.jpg?h=1495cd9687814bff448c991c8b811ae1)
![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/500ec856f630bb78d0d48c2b_rw_1200.jpg?h=30a96521c45e57cbf31c8b08d0730b0f)
Brand identity
![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/fbcd2ac9-e607-41a7-9da5-d30c5ca1ee06_rw_1920.jpg?h=72a54b6bb5dc5946cdad9cd6bfb2deaa)
Stationery
![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/e220a0ab-d921-4d15-a205-3755f72e0b4d_rw_1920.jpg?h=ded1d3a0cbe21832103e10a55c683f0f)
Brand identity - moodboard
![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/bb883df3feede452795761cc_rw_1200.jpg?h=bd68ddf165f24f01cfae85a5495e0ab6)
Homepage
![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/1148bcb800439859b39cf125_rw_1200.jpg?h=92ba8f4ec3c1b525e42155d09ee8aa7b)
The Muse.tv is a brand new online fashion website aimed at an elusive 16-24 year old female audience. The challenge was to create a vibrant new brand which appeals to this fickle audience while satisfying the demands of its retail commercial partners. The result is a fun, inspirational and creative brand - a bit edgy, a bit unpolished - but always comfortable in its own skin. (Illustrator: Carole Wilmet)
Brand identity
Stationery
Brand identity - moodboard
Homepage