Brand identity
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Brand identity - moodboard
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The Muse
The Muse.tv is a brand new online fashion website aimed at an elusive 16-24 year old female audience. The challenge was to create a vibrant new brand which appeals to this fickle audience while satisfying the demands of its retail commercial partners. The result is a fun, inspirational and creative brand - a bit edgy, a bit unpolished - but always comfortable in its own skin. (Illustrator: Carole Wilmet)