![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/221495f9-658d-47f0-a784-1859402ba4a8_rw_1920.jpg?h=92cf7077c0d46134c242d1d96b588f68)
![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/26b63df7-af79-4cb6-b807-019c6c9a5b05_rw_1920.jpg?h=f19402642a1e6b097fd7f754630b1e52)
Brand identity design
![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/b642397b-5802-4348-9828-ea93c4f7adea_rw_1920.jpg?h=79b51078ab1ab6b6ba2f8d77ff2112dd)
Fleet livery
![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/53cd3da9-bc16-4a8e-b26d-57f9466e9041_rw_1920.jpg?h=080cb1046209c5884f0de1b1f2b49f41)
Web and app
![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/0b11d74d-df2a-40cb-9aaf-24800a3fd966_rw_1920.jpg?h=836eaf30e0611afcc78f53dddca4a1ed)
![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/fc939482-c701-4441-af95-00f0f2b4aa14_rw_1920.jpg?h=f61c69d2fa477592dbe0c7adb3fd11fb)
![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/617f6883-b29b-4b9a-9d81-92a77bdf9831_rw_1920.jpg?h=5ec8338e8615922ffcdfd1987188d65e)
Advertising
The 40-year-old Addison Lee brand was feeling the threat from Uber. My task was to create a new brand identity to communicate their new upmarket service-based positioning and help turn the company around in a hugely changed marketplace. (Agency credit: Whistlejacket)
Brand identity design
Fleet livery
Web and app
Advertising