![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/d3f19379-7920-4900-9c66-bf0754f81c27_rw_1920.jpg?h=4530ca223c18ebb2483b127693022b8b)
Refreshed logo and brand mark
![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/d5975bf6-7876-4efe-81f1-65604bdc4ade_rw_1920.jpg?h=f94f923bcbb340149e1083d8bee52ec8)
Refreshed brand identity - moodboard
![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/1847c192-8229-437a-b8b9-0399e846c041_rw_1920.jpg?h=696f7c60c807505145c4af17472316b1)
Brand world
![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/a3b341dd-e50a-473b-9920-8ffb02297d7f_rw_1920.jpg?h=1f1651a1e453aff2fecd1b6626779c6d)
Brand world
![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/3693fc05-d1d5-4008-87c6-c062b67456e3_rw_1920.jpg?h=173539b021529e3c97fcd28eb812a71f)
Advertising
![](https://cdn.myportfolio.com/a24434fb45039c923b036b68804dcf37/57c98a66-5765-4cfc-9641-26c7bda5e646_rw_1920.jpg?h=504f087349eb6f217a5748271e551f2e)
Retail design
Established over twenty years ago, clothing retailer Crew Clothing was facing an increasingly crowded mid-market sector. My task was to refresh the brand and put Crew in fighting shape for the next twenty years. A new brand positioning helped to bring clarity to their offering and this was embodied in a sharp new brand identity, rolled out across all aspects of their business. Agency Credit: Whistlejacket
Refreshed logo and brand mark
Refreshed brand identity - moodboard
Brand world
Brand world
Advertising
Retail design