Refreshed logo and brand mark
Refreshed brand identity - moodboard
Brand world
Brand world
Advertising
Retail design
Crew Clothing Company
Established over twenty years ago, clothing retailer Crew Clothing was facing an increasingly crowded mid-market sector. My task was to refresh the brand and put Crew in fighting shape for the next twenty years. A new brand positioning helped to bring clarity to their offering and this was embodied in a sharp new brand identity, rolled out across all aspects of their business. Agency Credit: Whistlejacket